How to find free images for marketing materials

As a small business, the last thing you want to do is pay someone to provide you with images for your simple marketing materials. The problem is, you can’t just go to Google and search any image you want and feel free to use it however you choose. Most of the time, images from Google (or any other search engines) have usage rights that are specified by the person who took the picture. Even if it does not explicitly say anything about usage rights, you should assume that it is not free to use. The last thing you need is to get a cease and desist letter, or worse a law suit, simply because you used an image on your website that the owner did not give permission to use. Below are the simple steps to searching for images that you can legally use for free.

  1. Go to
  2. Type in the search term you want an image for
  3. Scroll to the bottom and choose “usage rights”
  4. Choose the option: “free to use, share or modify, even commercially”
  5. Click the Advanced Search button and choose from the list of images that appear.

usage rights highlighted

By choosing the “free to use, share or modify, even commercially” option, you free yourself from any legal infringements that you may run into. This is the safest way to go.

If you are looking for something a little more simple than a photo, a great website for free and professional looking icons is

Just download the GlyphIcons Free web file full of hundreds of .png icons.


To learn more about how Moker CPA can help your company, please visit

This entry was posted in FAQs, How-to, Small Business, Start-Ups. Bookmark the permalink.

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