Yes, this happens. The good news is your sales increased by 10%. The bad news is your sales increased by 10% and profit decreased due to selling low margin products and services. Or worse, profit margins are slipping due to “cost-creep” that is not taken into consideration when you estimate potential business. It’s easy selling the cheap stuff and discounting selling prices…but at what cost? How do you know the impact of making these decisions?
The reality is that most small businesses don’t know. However, these same small businesses spend incredible resources and time tracking useless data. What do you do?
Accumulate relevant information accurately. After all, you’re accumulating data anyway…why not do it right?
To find out how Moker CPA can help you understand the meaning behind your numbers, visit www. mokercpa.com.